Archive for the “marketing to moms” Category

‘Twas the night before BlogHer, when all through my house, Not a thing had been packed, not even a flip flop. Two bloggers were each crafting a new post with care, In hopes that new BlogHer friends would soon be there. The WordPress install was current, the plugins too, While visions of AdSense checks danced in our heads. And my daughter [...]

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It seems much more difficult to enjoy the simple pleasures of summer as an adult. At my house, the calendar is full and the outgoing cash is earmarked for summer camps, family vacation, little league and more. Wal-Mart seems to have picked up on my feelings with their latest commercials that tout that Wal-Mart is the [...]

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Saturday’s AMC Best Picture Showcase was quite a treat. From 10:30 am until nearly midnight, I shared an experience with a couple of hundred die-hard movie fans watching five of the Best Picture nominated films. Thanks to AMC, I had the perfect excuse to eat popcorn for breakfast, lunch and dinner. Now that the carb [...]

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I was a huge movie fan in high school and college. When I wasn’t working at the local theater, I was there to see free flicks and socialize. In college, I dated a guy who had aspirations of directing films. And I once worked at a company which put more effort into the annual Oscar [...]

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A new Motrin ad attempted to tell moms, “we feel your pain,” but moms have reacted with a furor that is giving the brand a headache. An organized protest tagged #motrinmoms cropped up on Twitter and was further spread by mommy bloggers. Tonight, the ad along with the entire Motrin website is down and an [...]

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