Archive for the “Marketing to Kids” Category

Webkinz is under fire this week from Campaign for a Commercial-Free Childhood for running ads on its popular kids network. The group claims that while Webkinz has been promoted as an ad-free network, it has been running ads for “Bee Movie” and “Alvin and the Chipmunks. ” CCFC is urging parents to take action with a [...]

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Any parent who has had to get through the chore of grocery shopping with a bored three year old will probably cheer the TV Kart. This product out of New Zealand is a colorful shopping cart outfitted with a TV screen that shows preselected kid friendly programs. The inventors of the TV Kart were probably [...]

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At my daughter’s school, Ronald McDonald has shown up in person to talk about fitness. In Florida, students’ report cards recently went home in envelopes promising free Happy Meals to students with good grades, attendance or behavior. I can’t say that I’ve never rewarded my child with an unhealthy treat, but do we really want to [...]

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My daughter’s elementary school had an assembly for a special guest this week. Ronald McDonald showed up for a 45-minute presentation on healthy eating and exercise. Obviously, the schools have a mandate to teach health and fitness to the growing population of overweight kids. At my daughter’s school they have cleaned up the school menu [...]

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