JediMom Blog

I’m not sure if I can really call it spring yet because we saw snowflakes a few days ago and frost on the ground this morning. However, I’m starting to get those summer camp checklists and sunscreen permission forms. Luckily, I came across a great post this morning at Crunchy Domestic Goddess which explains some [...] Tags: health, kids, labels, marketing, sunscreen

I may work in marketing, but my mom outrage meter is stuck on high with the recent wave of marketing campaigns that tie products to drugs. I am wondering how these marketers can sleep at night. The latest product using the “cool like drugs” approach is an energy drink mix. The product packaging, advertising and merchandise [...] Tags: drug references, energy drinks, marketing, shock value

A John Hopkins study released today in the Journal of Pediatrics takes aim at predominance of fast food and high sugar beverage ads shown on Spanish language television. The pediatrician leading the study isn’t shy at saying that these ads play a role in the obesity epidemic among the Latino population. While no demographic group [...] Tags: ads, advertising, children, hispanic, kids, latino, marketing, Marketing to Kids, spanish tv

A number of new products have hit store shelves lately with some serious design issues. It’s not that the products don’t work. The problem is that the products look like something else. This confusion can turn into a safety issue for our children. Fire marshals around the country have been pushing hard for the ban of [...]

A shopping cart outfitted with kiddie TV is just one example of how marketing is reaching deeper and deeper to influence our youngsters. Marketers know that when they reach this audience they also reach mom and dad’s wallet. As a mom, I’m always looking for ideas to wrestle back a little bit of that control. A [...] Tags: financial, habits, kids, marketing, money, parenting, spending