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	<title>JediMom Blog &#187; Marketing to Kids</title>
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	<link>http://www.jedimom.net</link>
	<description>A Mom Uses the Force and Jedi Mind Tricks to Maintain Balance</description>
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		<title>Is Food Industry Self Regulation Really Working?</title>
		<link>http://www.jedimom.net/2008/10/24/is-food-industry-self-regulation-really-working/</link>
		<comments>http://www.jedimom.net/2008/10/24/is-food-industry-self-regulation-really-working/#comments</comments>
		<pubDate>Fri, 24 Oct 2008 09:00:56 +0000</pubDate>
		<dc:creator>Lisa</dc:creator>
				<category><![CDATA[Marketing to Kids]]></category>
		<category><![CDATA[big food]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[junk food]]></category>
		<category><![CDATA[us]]></category>

		<guid isPermaLink="false">http://www.jedimom.net/?p=93</guid>
		<description><![CDATA[Sydney&#8217;s Morning Herald reported this week that members of the Australian Food and Grocery Council have agreed to self-regulate and commit to responsible marketing to kids under 12.
It&#8217;s certainly encouraging that Australian parents and health groups pushed and got a commitment from the AFGC with no support from Australia&#8217;s government. In August, the Australian Communications [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>American Kids Get Extra Helping of Sugar in Cereal</title>
		<link>http://www.jedimom.net/2008/10/06/american-kids-get-extra-helping-of-sugar-in-cereal/</link>
		<comments>http://www.jedimom.net/2008/10/06/american-kids-get-extra-helping-of-sugar-in-cereal/#comments</comments>
		<pubDate>Mon, 06 Oct 2008 09:00:33 +0000</pubDate>
		<dc:creator>Lisa</dc:creator>
				<category><![CDATA[Marketing to Kids]]></category>
		<category><![CDATA[big food]]></category>
		<category><![CDATA[food labeling]]></category>
		<category><![CDATA[food marketing]]></category>

		<guid isPermaLink="false">http://www.jedimom.net/?p=78</guid>
		<description><![CDATA[Shocking news hit the press this week. Many kids&#8217; cereals are loaded with up to 50% sugar by weight. OK, nobody is surprised by this. But what did surprise me was that Consumer Reports survey found that the sugar contents of the same cereal brands are less in other countries. Does this mean that the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Big League Marketing Starts with T-ball Teams</title>
		<link>http://www.jedimom.net/2008/07/24/big-league-marketing-starts-with-t-ball-teams/</link>
		<comments>http://www.jedimom.net/2008/07/24/big-league-marketing-starts-with-t-ball-teams/#comments</comments>
		<pubDate>Thu, 24 Jul 2008 21:34:28 +0000</pubDate>
		<dc:creator>Lisa</dc:creator>
				<category><![CDATA[Marketing to Kids]]></category>
		<category><![CDATA[children]]></category>
		<category><![CDATA[licensed]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[MLB]]></category>
		<category><![CDATA[parenting]]></category>
		<category><![CDATA[t-ball]]></category>
		<category><![CDATA[tee ball]]></category>

		<guid isPermaLink="false">http://www.jedimom.net/2008/07/24/big-league-marketing-starts-with-t-ball-teams/</guid>
		<description><![CDATA[Tonight, I&#8217;m blogging from my son&#8217;s t-ball practice. I&#8217;ve made some resolutions to blog more often, but with somewhat shorter posts. Feel free to nudge me if I&#8217;m not living up to it.
My 5-year old is playing his first season of t-ball this summer. T-ball is one of those precious moments to savor as a [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Taking a Stand on Ronald McDonald at Preschool</title>
		<link>http://www.jedimom.net/2008/07/14/taking-a-stand-on-ronald-mcdonald-at-preschool/</link>
		<comments>http://www.jedimom.net/2008/07/14/taking-a-stand-on-ronald-mcdonald-at-preschool/#comments</comments>
		<pubDate>Tue, 15 Jul 2008 04:03:21 +0000</pubDate>
		<dc:creator>Lisa</dc:creator>
				<category><![CDATA[Marketing to Kids]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[children]]></category>
		<category><![CDATA[kids]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mcdonald's]]></category>
		<category><![CDATA[preschool]]></category>
		<category><![CDATA[ronald mcdonald]]></category>
		<category><![CDATA[schools]]></category>

		<guid isPermaLink="false">http://www.jedimom.net/2008/07/14/taking-a-stand-on-ronald-mcdonald-at-preschool/</guid>
		<description><![CDATA[In a previous post, I ranted about Ronald McDonald teaching fitness at my daughter&#8217;s elementary school. I just checked the activity calendar for my son&#8217;s preschool and found a Ronald McDonald visit scheduled this month! Seriously, when you think of the person who&#8217;s going to solve the growing obesity epidemic &#8230; Do you immediately think, [...]]]></description>
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		<slash:comments>10</slash:comments>
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		<title>Indiana Jones Marketing Defeats JediMom Radar</title>
		<link>http://www.jedimom.net/2008/05/27/indiana-jones-marketing-defeats-jedimom-radar/</link>
		<comments>http://www.jedimom.net/2008/05/27/indiana-jones-marketing-defeats-jedimom-radar/#comments</comments>
		<pubDate>Wed, 28 May 2008 05:34:50 +0000</pubDate>
		<dc:creator>Lisa</dc:creator>
				<category><![CDATA[Marketing to Kids]]></category>
		<category><![CDATA[ccfc]]></category>
		<category><![CDATA[children]]></category>
		<category><![CDATA[indiana jones]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mpaa]]></category>
		<category><![CDATA[PG-13 movies]]></category>

		<guid isPermaLink="false">http://www.jedimom.net/2008/05/27/indiana-jones-marketing-defeats-jedimom-radar/</guid>
		<description><![CDATA[I grew up with Indiana Jones movies and I&#8217;m a big fan. The latest installment of the movie has been eagerly anticipated by the entire family. Even my 5-year-old has Indy fever. Of course, it would be hard for him not to catch it.
Long before the movie trailers and ratings were released, my son got [...]]]></description>
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		<slash:comments>6</slash:comments>
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