JediMom Blog

Miss Bimbo is the newest site to outrage parents. The virtual fashion game was recently launched in the UK and has caused a storm of controversy. A CNN article reports that game play in Miss Bimbo includes: Users are given missions, including securing plastic surgery at the game’s clinic to give their dolls bigger breasts, [...]

If you have a daugher, Miley Cyrus a.k.a. Hannah Montana needs no introduction. Miley has been on a rocket to stardom since her Hannah Montana show debuted on the Disney Channel in 2006. Miley is literally everywhere. A few online searches for “hannah montana” led me to branded merchandise including: clothing and accessories, bedroom items, [...] Tags: backlash, hannah montana, marketing, merchandising, miley cyrus

Once a media darling, Target seems to be tripping over its own marketing feet lately. Today, there’s story in the blogosphere over the company’s casual dismissal of a blogger who disapproves of imagery used in a Target billboard. Add that to the recent public flogging the company took for its lack of transparency in [...] Tags: blogger, conversation, marketing, parents for ethical marketing, shaping youth, target, web2.0

Like most moms, I was horrified at the news that yet another influential teen star was tabloid fodder. Unfortunately, the fact that Jamie Lynn Spears was pregnant at 16 was far from shocking. My fear is that it will become yet another story that glamorizes teen pregnancy. When the Spears story broke, I decided to be [...] Tags: hollywood, jaime lynn spears pregnancy, marketing, parenting, parents, teen pregnancy, teen sex

If you’re like me, you might be thinking that Barbie is starting to look wholesome next to a variety of newer dolls like Bratz. But forget the argument over age-appropriate fashion and behavior for a minute, The newest Barbie toys aim to teach our daughters that it’s OK to spend, spend, spend on credit with [...] Tags: barbie, credit, Marketing to Girls, mattel, shopping, spending