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	<title>Comments on: Indiana Jones Marketing Defeats JediMom Radar</title>
	<atom:link href="http://www.jedimom.net/2008/05/27/indiana-jones-marketing-defeats-jedimom-radar/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.jedimom.net/2008/05/27/indiana-jones-marketing-defeats-jedimom-radar/</link>
	<description>A Mom's Take on Marketing Targeting Kids</description>
	<pubDate>Thu, 04 Dec 2008 04:01:10 +0000</pubDate>
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		<title>By: Star Wars Theme Song</title>
		<link>http://www.jedimom.net/2008/05/27/indiana-jones-marketing-defeats-jedimom-radar/#comment-1377</link>
		<dc:creator>Star Wars Theme Song</dc:creator>
		<pubDate>Sun, 19 Oct 2008 17:46:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.jedimom.net/2008/05/27/indiana-jones-marketing-defeats-jedimom-radar/#comment-1377</guid>
		<description>Hi there, I fell lucky that I located this post while browsing for star wars theme song. I am with you on the topic of Jones Marketing Defeats JediMom Radar &#124; JediMom Blog. Ironically, I was just putting a lot of thought into this last Sunday.</description>
		<content:encoded><![CDATA[<p>Hi there, I fell lucky that I located this post while browsing for star wars theme song. I am with you on the topic of Jones Marketing Defeats JediMom Radar | JediMom Blog. Ironically, I was just putting a lot of thought into this last Sunday.</p>
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		<title>By: kim</title>
		<link>http://www.jedimom.net/2008/05/27/indiana-jones-marketing-defeats-jedimom-radar/#comment-1215</link>
		<dc:creator>kim</dc:creator>
		<pubDate>Sun, 13 Jul 2008 12:44:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.jedimom.net/2008/05/27/indiana-jones-marketing-defeats-jedimom-radar/#comment-1215</guid>
		<description>Just had this conversation with a friend!  My 9 and 5 yr old boys have shared the summer obsession for Indy.  (Even the Wii game is an  E10+ rating!)  I will respond to the links above about the marketing to children...enough voices...may change things!  My husband and I were watching the same Indy you were talking about and I had to leave the room at the heart scene, I was done with it.  We looked at each other stunned and really had to think about why we thought it was going to be okay for the kids.  Advertising perhaps, combined with "all my friends have seen it" and one must take an unpopular stand sometimes.

Thanks for putting voice to a shared concern...just found your site today...great work.

Now if I could just get the batteries out of the Indy whip he got for his birthday to end the endless repetition of the theme song.....</description>
		<content:encoded><![CDATA[<p>Just had this conversation with a friend!  My 9 and 5 yr old boys have shared the summer obsession for Indy.  (Even the Wii game is an  E10+ rating!)  I will respond to the links above about the marketing to children&#8230;enough voices&#8230;may change things!  My husband and I were watching the same Indy you were talking about and I had to leave the room at the heart scene, I was done with it.  We looked at each other stunned and really had to think about why we thought it was going to be okay for the kids.  Advertising perhaps, combined with &#8220;all my friends have seen it&#8221; and one must take an unpopular stand sometimes.</p>
<p>Thanks for putting voice to a shared concern&#8230;just found your site today&#8230;great work.</p>
<p>Now if I could just get the batteries out of the Indy whip he got for his birthday to end the endless repetition of the theme song&#8230;..</p>
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		<title>By: Mary Rothschild</title>
		<link>http://www.jedimom.net/2008/05/27/indiana-jones-marketing-defeats-jedimom-radar/#comment-1213</link>
		<dc:creator>Mary Rothschild</dc:creator>
		<pubDate>Thu, 10 Jul 2008 22:34:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.jedimom.net/2008/05/27/indiana-jones-marketing-defeats-jedimom-radar/#comment-1213</guid>
		<description>Hi, Lisa

This is a great blog entry - you are not alone. You probably know them, but if not I recommend you check out Campaign for a Commercial Free Childhood www.commercialfreechildhood.org
I'd appreciate your impressions of www.healthymediachoices.org if you have time.  About to do a re-vamp.

Glad to be co-following on Twitter @MaryRothschild

Peace,

Mary

Mary L. Rothschild, Director
Healthy Media Choices
www.healthymediachoices.org
Brooklyn, New York 11201
Brattleboro, Vermont 05301
Host: "How Are the Children?"
streaming at www.wvew.org
Tuesday at 1 pm</description>
		<content:encoded><![CDATA[<p>Hi, Lisa</p>
<p>This is a great blog entry - you are not alone. You probably know them, but if not I recommend you check out Campaign for a Commercial Free Childhood <a href="http://www.commercialfreechildhood.org" rel="nofollow">http://www.commercialfreechildhood.org</a><br />
I&#8217;d appreciate your impressions of <a href="http://www.healthymediachoices.org" rel="nofollow">http://www.healthymediachoices.org</a> if you have time.  About to do a re-vamp.</p>
<p>Glad to be co-following on Twitter @MaryRothschild</p>
<p>Peace,</p>
<p>Mary</p>
<p>Mary L. Rothschild, Director<br />
Healthy Media Choices<br />
<a href="http://www.healthymediachoices.org" rel="nofollow">http://www.healthymediachoices.org</a><br />
Brooklyn, New York 11201<br />
Brattleboro, Vermont 05301<br />
Host: &#8220;How Are the Children?&#8221;<br />
streaming at <a href="http://www.wvew.org" rel="nofollow">http://www.wvew.org</a><br />
Tuesday at 1 pm</p>
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		<title>By: Corporate Babysitter &#187; Blog Archive &#187; Sitter&#8217;s Checklist: Super Marketing Edition</title>
		<link>http://www.jedimom.net/2008/05/27/indiana-jones-marketing-defeats-jedimom-radar/#comment-1208</link>
		<dc:creator>Corporate Babysitter &#187; Blog Archive &#187; Sitter&#8217;s Checklist: Super Marketing Edition</dc:creator>
		<pubDate>Tue, 03 Jun 2008 11:37:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.jedimom.net/2008/05/27/indiana-jones-marketing-defeats-jedimom-radar/#comment-1208</guid>
		<description>[...] Even the most vigilant media-aware parents can&#8217;t detect it all: Indiana Jones Marketing Defeats JediMom Radar. [...]</description>
		<content:encoded><![CDATA[<p>[...] Even the most vigilant media-aware parents can&#8217;t detect it all: Indiana Jones Marketing Defeats JediMom Radar. [...]</p>
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		<title>By: Lisa</title>
		<link>http://www.jedimom.net/2008/05/27/indiana-jones-marketing-defeats-jedimom-radar/#comment-1202</link>
		<dc:creator>Lisa</dc:creator>
		<pubDate>Fri, 30 May 2008 03:15:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.jedimom.net/2008/05/27/indiana-jones-marketing-defeats-jedimom-radar/#comment-1202</guid>
		<description>@bronnie You're right. It's our job to say "No" but it's not easy to get out from under the avalanche. Why do they advertise these movies on nickelodeon during shows geared at kids under 7?

I also read they are advertising an Indiana Jones Burger King tie-in for a burger meal with an absurd number of calories: http://www.sustainweb.org/news.php?id=217</description>
		<content:encoded><![CDATA[<p>@bronnie You&#8217;re right. It&#8217;s our job to say &#8220;No&#8221; but it&#8217;s not easy to get out from under the avalanche. Why do they advertise these movies on nickelodeon during shows geared at kids under 7?</p>
<p>I also read they are advertising an Indiana Jones Burger King tie-in for a burger meal with an absurd number of calories: <a href="http://www.sustainweb.org/news.php?id=217">http://www.sustainweb.org/news.php?id=217</a></p>
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